DOT1 Solutions Private Limited

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DOT1 4D CXM enables a systematic approach to identify areas for Improvement, Innovation and Transformation of Customer Experience.

CUSTOMER EXPERIENCE MANAGEMENT

The 4D framework execution includes:

  • Define: the context (customer wants, needs and expectations): Identified through Voice of Customer, Customer’s Critical Parameters to Value, And Valence (sentiments and how they impact decision-making)
  • Design: strategy that turns business operations and processes to be customer-facing and personalized: Identify customer touchpoints through the life-cycle including awareness, discovery, attraction, interaction, purchase, use, cultivation, and advocacy
  • Deliver: customer experience
  • Develop: consistency in execution

DOT1 brings it’s 4D CXM (Customer Experience Management)framework to help businesses manage Customer Experience. The framework provides a 4D execution path, that brings together People, Product, Process and Technology in your organization:

  1. To acquire & retain customers and enhance customer relationship
  2. To build customer loyalty and advocacy
  3. And enable business growth