DOT1 Solutions Private Limited
info@dot1.in
DOT1 4D CXM enables a systematic approach to identify areas for Improvement, Innovation and Transformation of Customer Experience.
CUSTOMER EXPERIENCE MANAGEMENT
The 4D framework execution includes:
- Define: the context (customer wants, needs and expectations): Identified through Voice of Customer, Customer’s Critical Parameters to Value, And Valence (sentiments and how they impact decision-making)
- Design: strategy that turns business operations and processes to be customer-facing and personalized: Identify customer touchpoints through the life-cycle including awareness, discovery, attraction, interaction, purchase, use, cultivation, and advocacy
- Deliver: customer experience
- Develop: consistency in execution
DOT1 brings it’s 4D CXM (Customer Experience Management)framework to help businesses manage Customer Experience. The framework provides a 4D execution path, that brings together People, Product, Process and Technology in your organization:
- To acquire & retain customers and enhance customer relationship
- To build customer loyalty and advocacy
- And enable business growth